Apr 06

Earning Your Earned Media: Tips From a Former Government Media Pro

By: Jenn Sherman

In this era, you’re lucky if you’re going up against just one tough news cycle. The reality is more complex – it's an always evolving media landscape that seems to ask “what have you done for me lately?” During my time at the House Energy and Commerce Committee (E… Read Full Post

Mar 22

How Science Communication Can Optimize Adoption of Next-Generation Therapeutics

By: Kaitlyn Felsheim

All eyes have been on the biopharmaceutical industry for nearly a year as the world followed the journey towards the development of an effective COVID-19 vaccine. Unfortunately, the good news of FDA’s decision to allow emergency use of the Pfizer-BioNTech and Moderna vaccine candidates also… Read Full Post

Mar 09

Trending Now: TikTok and Healthcare Communications

By: Grace Strong

If you aren’t familiar with TikTok by now, you should be. The social platform was the most downloaded app in 2020, boasting 850 million monthly active users. While TikTok is most popular among younger generations, the platform isn’t just for kids – 18-to-24-year-olds make up just 42% of its users,… Read Full Post

Feb 10

The Next Challenge for Healthcare Communications: One-Time Cell and Gene Therapies

By: Greg Jarvis

The COVID-19 pandemic has demonstrated the dire consequences of what can happen when systems, policy and society do not keep pace with the new challenges, scientific advancements, and broader trends shaping the healthcare landscape. As we gradually progress towards a post-COVID era, we’ll also… Read Full Post

Feb 09

Laurie Labuda Joins Reservoir Communications Group’s Senior Team, Expands Firm’s Corporate Communications and Policy Expertise

By: Clare Krusing

Washington, D.C. – Laurie Labuda, a public affairs and communications leader with more than two decades of experience in policy and corporate communications, joined Reservoir Communications Group as a Managing Director, broadening the firm’s expertise in reputation management, crisis and litigation… Read Full Post

Jan 29

Three Reasons Companies Should Communicate with Employees About Public Policy

By: Setareh Samii

Policymaking doesn’t happen in a vacuum – it is a highly collaborative process between policymakers and the various constituencies they represent. Companies engage in this process to ensure the development of informed public policies that not only enable them to thrive and bring their products and… Read Full Post

Dec 14

Social Good During a Pandemic

By: Danielle Apfel

Needless to say, this year has been challenging. At Reservoir, like many other workplaces, we all became well acquainted with our make-shift workspaces at home and relied more than ever on our wi-fi connections. For nine months, we’ve adapted our work styles and learned how to create a virtual… Read Full Post

Nov 23

A (Virtual) Retreat Like No Other

By: Lucie Felder

Just a few weeks ago, my colleagues and I participated in our annual retreat – though this year, admittedly, looked a bit different than in years past. Instead of gathering in a hotel conference room, we spent the day over Zoom discussing opportunities to strengthen and grow the company in the… Read Full Post

Nov 11

Reservoir Communications Group Expands Senior Talent with New Hires

By: Clare Krusing

Washington, D.C. – Reservoir Communications Group recently expanded its senior team with the addition of senior advisor Dr. Nina Hill and director Jennifer Sherman. Their diverse backgrounds broaden and deepen the firm’s already robust expertise in health care public affairs and strengthen the… Read Full Post

Oct 02

Understanding Your Audience is More Important Than Ever

By: David Lumbert

Reaching your audience with the right message has never been simple. But today, companies face even more challenges getting attention for the issues they care about and advocating for positions that will help the people they serve. Amid the current pandemic, communications channels are increasingly… Read Full Post