Dec 14

Social Good During a Pandemic

By: Danielle Apfel

Needless to say, this year has been challenging. At Reservoir, like many other workplaces, we all became well acquainted with our make-shift workspaces at home and relied more than ever on our wi-fi connections. For nine months, we’ve adapted our work styles and learned how to create a virtual… Read Full Post

Nov 23

A (Virtual) Retreat Like No Other

By: Lucie Felder

Just a few weeks ago, my colleagues and I participated in our annual retreat – though this year, admittedly, looked a bit different than in years past. Instead of gathering in a hotel conference room, we spent the day over Zoom discussing opportunities to strengthen and grow the company in the… Read Full Post

Nov 11

Reservoir Communications Group Expands Senior Talent with New Hires

By: Clare Krusing

Washington, D.C. – Reservoir Communications Group recently expanded its senior team with the addition of senior advisor Dr. Nina Hill and director Jennifer Sherman. Their diverse backgrounds broaden and deepen the firm’s already robust expertise in health care public affairs and strengthen the… Read Full Post

Oct 02

Understanding Your Audience is More Important Than Ever

By: David Lumbert

Reaching your audience with the right message has never been simple. But today, companies face even more challenges getting attention for the issues they care about and advocating for positions that will help the people they serve. Amid the current pandemic, communications channels are increasingly… Read Full Post

Sep 16

Diversity, Inclusion and Equity at Reservoir

By: The Reservoir Diversity & Inclusion Team

Few of us who lived through these times will ever forget the names of those whose lives were taken from them. Ahmaud Arbery, Breonna Taylor and George Floyd, among many others, have sparked a needed focus and dialogue on racism that reaches into every corner of our society. Part of that dialogue… Read Full Post

Aug 06

What Training for a Cancelled Triathlon Teaches Us About Strategic Communications

By: Stephanie Yuan

This year, I set out to train for my first triathlon. Unfortunately, with the onset of COVID-19, my plans are temporarily on pause until it becomes safe to race. At first, returning back to “normal” seemed to be within arm’s reach – a month of lockdown slowly crept into three, and pool closures… Read Full Post

Jul 29

Press Release: Reservoir Communications Group Adds Elan Schnitzer to Senior Team, Expands Health Care, Public Affairs Expertise with New Hires

By: Clare Krusing

Washington, D.C. – Reservoir Communications Group recently added six new members to its growing team, including Elan Schnitzer, who joins the firm’s senior team to help lead health care advocacy and education campaigns across Reservoir’s non-profit and corporate clients. Reservoir Communications… Read Full Post

Jun 26

Bridging the Policy-Communications Divide

By: Gretta Stone

When I came to Reservoir Communications Group last year after a decade-and-a-half working in health policy people would often say “I heard you went to a PR firm.” While this is technically true I get the sense that some perceive it as a bigger jump than it actually was. I can understand the… Read Full Post

May 20

The Real Story

By: Marilyn Fancher

If there’s a concept that is consistently used - and perhaps over-used - in communications, advocacy campaigns and advertising, it’s storytelling. Top agency creatives, Fortune 500 chief marketing officers and corporate communications leaders extoll the importance of storytelling in effective brand… Read Full Post

May 12

Advocacy in the Age of COVID-19

By: Lee Lynch

Coronavirus has turned the world upside to down over the past three months, and advocacy organizations have been along for the devastating ride. I spent time talking with various national patient and consumer advocates about the impact the virus is having on their organizations, constituents and… Read Full Post