Oct 03

The (Often) Underappreciated Workhorses of Washington: Trade Groups

By: Molly Millerwise Meiners

You can’t swing a dead cat in Washington, D.C. without hitting a trade association or someone who works for one... Read Full Post

Sep 02

How to Address Corporate Brand and Reputation with Policymakers

By: Robert Schooling

Most major corporations have well-developed brands—both corporate and product—that are the result of deliberate strategy,... Read Full Post

Jan 06

The Year of the Millennial

By: Molly Millerwise Meiners

Was 2015 the year of the Millennial? It may be hard to argue otherwise. We heard the voices of Millennials reflected throughout consumer pitches, news stories, brand campaigns and political... Read Full Post

Dec 08

Valuing Corporate Reputation

By: Robert Schooling

In my experience, senior executives can be skeptical of corporate reputation campaigns because they are often unlike any other initiative within the company. However, the tough questions... Read Full Post

Oct 29

Effective Response Planning Before the Fog of (Cyber) War

By: Molly Millerwise Meiners

Another day, another cyber hack. As the names of humongous, household companies are splashed across the news after falling victim to cyber... Read Full Post

Oct 19

Collaborative Work Spaces – A PR Convert

By: Molly Millerwise Meiners

Trading in my nice-sized office, complete with furniture, two desks, and…well…privacy, for a shared workspace didn’t exactly make in it onto my "must... Read Full Post

Jun 25

Health Advocates Shift from Endless Scenario Planning to Sighs of Relief with King v. Burwell Decision

By: Lee Lynch

The King v. Burwell Supreme Court decision – announced Thursday... Read Full Post

May 12

A New Venture for Collaborative Solutions

By: Lee Lynch

What do you get when you put representatives from more than 30 of the nation’s leading patient-focused health organizations, companies and government agencies in a room,... Read Full Post

Feb 19

Are You Relevant?

By: Robert Schooling

Recently, in advising a client, I realized that the client had perfectly good arguments and perfectly logical communications about why what they were doing was valuable, ethical, useful, etc.; however,... Read Full Post

Jan 23

How a Potato Can Help Us Understand Risk Communications

By: Robert Schooling

Recently, there have been news reports of a new genetically-modified potato known as the “Innate” potato – so named because it borrows genes that occur naturally in the... Read Full Post