The Reservoir Post
The Next Challenge for Healthcare Communications: One-Time Cell and Gene Therapies
By: Greg JarvisThe COVID-19 pandemic has demonstrated the dire consequences of what can happen when systems, policy and society do not keep pace with the new challenges, scientific advancements, and broader trends shaping the healthcare landscape. As we gradually progress towards a post-COVID era, we’ll also… Read Full Post
Laurie Labuda Joins Reservoir Communications Group’s Senior Team, Expands Firm’s Corporate Communications and Policy Expertise
By: Clare KrusingWashington, D.C. – Laurie Labuda, a public affairs and communications leader with more than two decades of experience in policy and corporate communications, joined Reservoir Communications Group as a Managing Director, broadening the firm’s expertise in reputation management, crisis and litigation… Read Full Post
Three Reasons Companies Should Communicate with Employees About Public Policy
By: Setareh SamiiPolicymaking doesn’t happen in a vacuum – it is a highly collaborative process between policymakers and the various constituencies they represent. Companies engage in this process to ensure the development of informed public policies that not only enable them to thrive and bring their products and… Read Full Post
Social Good During a Pandemic
By: Danielle ApfelNeedless to say, this year has been challenging. At Reservoir, like many other workplaces, we all became well acquainted with our make-shift workspaces at home and relied more than ever on our wi-fi connections. For nine months, we’ve adapted our work styles and learned how to create a virtual… Read Full Post
A (Virtual) Retreat Like No Other
By: Lucie FelderJust a few weeks ago, my colleagues and I participated in our annual retreat – though this year, admittedly, looked a bit different than in years past. Instead of gathering in a hotel conference room, we spent the day over Zoom discussing opportunities to strengthen and grow the company in the… Read Full Post
Reservoir Communications Group Expands Senior Talent with New Hires
By: Clare KrusingWashington, D.C. – Reservoir Communications Group recently expanded its senior team with the addition of senior advisor Dr. Nina Hill and director Jennifer Sherman. Their diverse backgrounds broaden and deepen the firm’s already robust expertise in health care public affairs and strengthen the… Read Full Post
Understanding Your Audience is More Important Than Ever
By: David LumbertReaching your audience with the right message has never been simple. But today, companies face even more challenges getting attention for the issues they care about and advocating for positions that will help the people they serve. Amid the current pandemic, communications channels are increasingly… Read Full Post
Diversity, Inclusion and Equity at Reservoir
By: The Reservoir Diversity & Inclusion TeamFew of us who lived through these times will ever forget the names of those whose lives were taken from them. Ahmaud Arbery, Breonna Taylor and George Floyd, among many others, have sparked a needed focus and dialogue on racism that reaches into every corner of our society. Part of that dialogue… Read Full Post
What Training for a Cancelled Triathlon Teaches Us About Strategic Communications
By: Stephanie YuanThis year, I set out to train for my first triathlon. Unfortunately, with the onset of COVID-19, my plans are temporarily on pause until it becomes safe to race. At first, returning back to “normal” seemed to be within arm’s reach – a month of lockdown slowly crept into three, and pool closures… Read Full Post
Press Release: Reservoir Communications Group Adds Elan Schnitzer to Senior Team, Expands Health Care, Public Affairs Expertise with New Hires
By: Clare KrusingWashington, D.C. – Reservoir Communications Group recently added six new members to its growing team, including Elan Schnitzer, who joins the firm’s senior team to help lead health care advocacy and education campaigns across Reservoir’s non-profit and corporate clients. Reservoir Communications… Read Full Post