The Reservoir Post
Reflections on Community Health Care in Guatemala
By: Chrystine ZacherauFor the past five years I have traveled to Guatemala to volunteer with Mayanza, a not-for-profit organization providing health education to school-aged children and mothers in Santiago Atitlán. When I started this effort, it was for me – to get away from my laptop, utilize my skills as a clinician… Read Full Post
Reservoir Communications Group Expands Senior Team, Bolstering the Firm’s Research, Strategic Communications, and Media Capabilities
By: Liz IronsWashington, DC – Reservoir Communications Group has welcomed five new members to its team, including Chrystine Zacherau as a Senior Vice President, and Lauren Kotwicki and Grace Montgomery as Vice Presidents. Their unique backgrounds, including clinical and issue expertise and rapid-response… Read Full Post
Employer Perspectives on Health Care Value Webinar: Three Key Learnings from Reservoir Communications Group’s First Webinar
By: Shawn Gremminger and Courtney TyneWhen it comes to providing high-value care, employers face a difficult challenge: balancing the needs and desires of their employees with the business interest in containing costs, while meeting the mandates of regulatory authorities. However, despite literally “paying the bills” for the health… Read Full Post
Election Day 2022: Our Top 5 Public Affairs Take Aways
By: Courtney Tyne and Mallory WardBallots are still being counted, but it looks increasingly likely that we will once again have a divided government leading to legislative gridlock. In turn, Congress will exercise its oversight responsibility and the Administration will look for opportunities to regulate through agencies and… Read Full Post
It’s Time for a Precision Medicine Paradigm Shift
By: Kira Finkel, MSPHWe recently highlighted a new landmark publication from JCO Precision Oncology which explores the clinical practice gaps limiting patient access to targeted treatments. The study focused on advanced non-small cell lung cancer (aNSCLC) because this disease provides significant opportunities for the… Read Full Post
New Research Pinpoints Gaps in Personalized Medicine Delivery
By: Gretta StonePersonalized medicine targets treatments to patients based on their individual genetic make-up. The field has exploded in the last two decades but many patients are still not benefitting. This week an important new study in JCO Precision Oncology quantifies – for the first time –where patients are… Read Full Post
Reservoir Communications Group Adds Kristen McCaughan, Expanding Firm’s Corporate Communications and Media Expertise
By: Liz IronsWashington, DC – Reservoir Communications Group has welcomed three new members to its team, including Kristen McCaughan, an Emmy-award winning communications executive with more than 20 years of experience, who joins the firm’s senior team as a Director. Kristen comes to Reservoir from McGinn and… Read Full Post
The Signal and the Noise: Creating An Environment Where Advocacy Thrives
By: Laurie Labuda“When the whole world is silent, even one voice becomes powerful.” ~ Malala Yousafzai Washington, D.C. and the broader political, policy and media environs are not what anyone would describe as “silent” and tranquil (although silence could describe the response to some issues), and it can be… Read Full Post
Get Ready to Be Inundated with Campaign Ads: Here’s What You Need to Know to Stand Out in the Noise
By: Mallory WardLabor Day weekend not only marks the end of summer and return to school – it’s also the unofficial start to the political ad season. With the midterm elections less than 2 months away, campaigns will be in the final sprint to make their case and get out the vote – on the airways, on your screens,… Read Full Post
Reservoir Communications Group adds Courtney Tyne to Senior Team, Deepening Pricing, Access and Reimbursement Expertise
By: Liz IronsWashington, DC – Reservoir Communications Group recently welcomed five new members to its team, including Courtney Tyne, who joins the firm’s senior team as a Managing Director with more than 15 years of experience in health policy and public affairs, focused on cost of care issues and health care… Read Full Post