The Reservoir Post
Diversity, Inclusion and Equity at Reservoir
By: The Reservoir Diversity & Inclusion TeamFew of us who lived through these times will ever forget the names of those whose lives were taken from them. Ahmaud Arbery, Breonna Taylor and George Floyd, among many others, have sparked a needed focus and dialogue on racism that reaches into every corner of our society. Part of that dialogue… Read Full Post
What Training for a Cancelled Triathlon Teaches Us About Strategic Communications
By: Stephanie YuanThis year, I set out to train for my first triathlon. Unfortunately, with the onset of COVID-19, my plans are temporarily on pause until it becomes safe to race. At first, returning back to “normal” seemed to be within arm’s reach – a month of lockdown slowly crept into three, and pool closures… Read Full Post
Press Release: Reservoir Communications Group Adds Elan Schnitzer to Senior Team, Expands Health Care, Public Affairs Expertise with New Hires
By: Clare KrusingWashington, D.C. – Reservoir Communications Group recently added six new members to its growing team, including Elan Schnitzer, who joins the firm’s senior team to help lead health care advocacy and education campaigns across Reservoir’s non-profit and corporate clients. Reservoir Communications… Read Full Post
Bridging the Policy-Communications Divide
By: Gretta StoneWhen I came to Reservoir Communications Group last year after a decade-and-a-half working in health policy people would often say “I heard you went to a PR firm.” While this is technically true I get the sense that some perceive it as a bigger jump than it actually was. I can understand the… Read Full Post
The Real Story
By: Marilyn FancherIf there’s a concept that is consistently used - and perhaps over-used - in communications, advocacy campaigns and advertising, it’s storytelling. Top agency creatives, Fortune 500 chief marketing officers and corporate communications leaders extoll the importance of storytelling in effective brand… Read Full Post
Advocacy in the Age of COVID-19
By: Lee LynchCoronavirus has turned the world upside to down over the past three months, and advocacy organizations have been along for the devastating ride. I spent time talking with various national patient and consumer advocates about the impact the virus is having on their organizations, constituents and… Read Full Post
Health is Wealth
By: Robert SchoolingThe global human tragedy that is COVID-19 has made all of us more grateful for and more focused on our individual health, but it has also brought home one indisputable fact: health is quite literally wealth on a societal scale. We read the daily reports that the more economically vulnerable among… Read Full Post
Keeping Colleagues Engaged During Social Distancing
By: Megan TuckerWith little warning, many companies – including ours – were thrust into a remote-only working environment with the onset of COVID-19 and social distancing. While we are extremely fortunate to work from home fairly seamlessly, it has not been without its challenges. And among those challenges has… Read Full Post
Working from Home: 5 Ways to Unlock Productivity and Keep Motivated
By: Lauren Lindemann and Greg JarvisMost of us know how great it can be to have a day working from home. Commuting from your bed to your desk takes mere minutes, you can have your own freshly made food, and – perhaps best of all – you can leverage breaks to get some things done at home you wouldn’t otherwise have time to do. A recent… Read Full Post
My Advice to Recent College Grads? Go Work on a Losing Political Campaign.
By: Mallory WardWhen giving advice to people early in their career, I often say to go work on a losing political campaign. This is often met with surprise. Isn’t the point winning? But there is so much to learn from working for the underdog on a scrappy campaign that doesn’t have the resources or talent of their… Read Full Post