The Reservoir Post
Article: Communicating the Value of Next Generation Therapies
By: Robert SchoolingThis piece originally appeared in the October 2019 edition of O'Dwyers Magazine. Communicating the value of one’s products to a variety of stakeholders (patients, payers, providers, policymakers, etc.) is nothing new. Biopharmaceutical companies have been doing this for decades through a variety… Read Full Post
The Truth About Sticks and Stones and Words that Hurt
By: Susan AwadAs children, many of us learned the nursery rhyme, “Sticks and stones may break my bones, but words will never harm me.” Unfortunately, most of us also learned the painful lesson that this convenient playground comeback isn’t really true. As communicators, we know especially well how powerful words… Read Full Post
What Mountain Climbing Taught Me About Goal Setting
By: Erin DixonOver the past six months I’ve summited four mountains, including Mount Kilimanjaro, the tallest free-standing mountain in the world. It might surprise you to learn that reaching the summit of Kilimanjaro (19,341 feet) was actually far easier than summiting three mountains in New Hampshire (<5,… Read Full Post
Press Release: Reservoir Communications Group Adds Eva Fowler Whaley to Its Corporate Communications Team
By: Clare KrusingReservoir Communications Group announced the addition of Eva Fowler Whaley to its senior team, bolstering a growing roster of public affairs and corporate communications experts, and deepening the firm’s bench of expertise across various facets of the health care sector. Eva brings nearly 15 years… Read Full Post
What Can Netflix’s Mindhunter Teach Us About Strategic Communications?
By: Greg JarvisIn television, psychological thrillers are often hit-or-miss. The genre can often focus too much on eliciting a sudden startle or using CGI to create a scary creature, rather than telling a well-crafted story that grips our deepest human emotions. When done right, a psychological thriller can tell… Read Full Post
Promoting Corporate Responsibility Helps You and Those You Serve
By: David LumbertAmerican companies make an incredible impact in the communities they serve that stretches far beyond economic development. In fact, Giving USA found that more than $20 billion was donated by corporations in 2018, in addition to an impressive amount of employee volunteerism and other community… Read Full Post
The Best Health Care Reads for Your Summer Break
By: Clare KrusingOne of the best parts of working in health care today is the constant state of fascinating reporting, podcasts and commentary that can keep your reading or podcast list full for weeks on end. Even if you’re a loyal Pulse / Vitals / Health202 / KHN Morning Briefing/ D.C. Diagnosis reader (and… Read Full Post
Four Things Communicators Can Learn from Scientists
By: Lucie FelderThere’s a misperception that scientists are bad communicators. People say we’re too in the weeds—too “wonky”—or that we present information and data in ways that are not easily digestible or accessible to the general public. And with science literacy capabilities in the U.S. being drastically low,… Read Full Post
Press Release: Reservoir Communications Group Adds Bryan Dumont to Lead Research and Analytics Practice
By: Clare KrusingBryan Dumont, who previously led enterprise-wide reputation strategy and insights for Exelon Corporation, has joined Reservoir Communications Group to lead its research and analytics practice. Bryan is a leader in the field of reputation management and corporate branding. He has helped the world’s… Read Full Post
Have You Called Your Mother?
By: Kira FinkelWith Mother’s Day just around the corner, it’s time to start thinking about to how to celebrate and honor the mothers in our lives. While the day should be a momentous occasion filled with gratitude and appreciation, for some families, Mother’s Day serves as a painful reminder of moms we’ve loved… Read Full Post