The Reservoir Post
My Advice to Recent College Grads? Go Work on a Losing Political Campaign.
By: Mallory WardWhen giving advice to people early in their career, I often say to go work on a losing political campaign. This is often met with surprise. Isn’t the point winning? But there is so much to learn from working for the underdog on a scrappy campaign that doesn’t have the resources or talent of their… Read Full Post
Will 2020 Be The Golden Age of Price Transparency?
By: Clare KrusingThe push to greater transparency across the health system hit the fast-track at the end of 2019 with the Trump Administration unveiling its latest proposal that would require greater disclosure of negotiated prices between health plans and hospitals. While the Administration’s plan represents a… Read Full Post
How to Persuade with Paid...Media
By: Erin DixonPaid media has been in the news a lot lately, from Twitter announcing they’ll no longer allow political and issue advertising to Netflix’s documentary, “The Great Hack” providing an in-depth view of how data was used in the 2016 election to influence voters through social media and most recently,… Read Full Post
Feedback: It's Not So Scary
By: Megan TuckerA driver honks during the morning commute. A toddler spits out a home-cooked meal. A stranger’s face lights up with a huge smile after you hand him the credit card he dropped. We get feedback all the time, so why can feedback in the workplace be so intimidating? I had the pleasure of attending a… Read Full Post
What’s driving your company culture?
By: Louise SerioIn the last decade, some of the largest and most successful companies have engaged in an employee perks arms race. Apple* holds regular beer bashes for their employees, complete with free drinks, food and live music. Dropbox hires chefs from Michelin-starred restaurants to serve food in its free… Read Full Post
Article: Communicating the Value of Next Generation Therapies
By: Robert SchoolingThis piece originally appeared in the October 2019 edition of O'Dwyers Magazine. Communicating the value of one’s products to a variety of stakeholders (patients, payers, providers, policymakers, etc.) is nothing new. Biopharmaceutical companies have been doing this for decades through a variety… Read Full Post
The Truth About Sticks and Stones and Words that Hurt
By: Susan AwadAs children, many of us learned the nursery rhyme, “Sticks and stones may break my bones, but words will never harm me.” Unfortunately, most of us also learned the painful lesson that this convenient playground comeback isn’t really true. As communicators, we know especially well how powerful words… Read Full Post
What Mountain Climbing Taught Me About Goal Setting
By: Erin DixonOver the past six months I’ve summited four mountains, including Mount Kilimanjaro, the tallest free-standing mountain in the world. It might surprise you to learn that reaching the summit of Kilimanjaro (19,341 feet) was actually far easier than summiting three mountains in New Hampshire (<5,… Read Full Post
Press Release: Reservoir Communications Group Adds Eva Fowler Whaley to Its Corporate Communications Team
By: Clare KrusingReservoir Communications Group announced the addition of Eva Fowler Whaley to its senior team, bolstering a growing roster of public affairs and corporate communications experts, and deepening the firm’s bench of expertise across various facets of the health care sector. Eva brings nearly 15 years… Read Full Post
What Can Netflix’s Mindhunter Teach Us About Strategic Communications?
By: Greg JarvisIn television, psychological thrillers are often hit-or-miss. The genre can often focus too much on eliciting a sudden startle or using CGI to create a scary creature, rather than telling a well-crafted story that grips our deepest human emotions. When done right, a psychological thriller can tell… Read Full Post