The Reservoir Post
Moderator Strategies for Virtual Meeting Success
By: Lee LynchOver the past two years, many of us have relied on virtual meetings to keep business moving forward. Without Microsoft Teams, Zoom, GoToMeeting and other platforms, we might not have seen each other’s faces throughout most of this long and continuing pandemic. And while the business community,… Read Full Post
Reservoir Communications Group Expands Health Policy Team and Deepens Bench as Shawn Gremminger Joins as Director of Health Policy
By: Liz IronsWashington, DC – Shawn Gremminger, a health policy and advocacy expert, has joined Reservoir as Director of Health Policy. With more than 15 years of experience working across the health care system, Shawn has been on the frontlines of health policy and advocacy and brings clients a wealth of… Read Full Post
Still Communicating During COVID-19: Getting Back to Basics
By: Dan LemleWhile the COVID-19 pandemic is moving in a positive direction in some areas, it continues to have far-reaching impacts beyond the spread of the virus itself and is still altering day-to-day realities for individuals and families across the globe. The same holds true for health care communicators,… Read Full Post
Reservoir’s Commitment to Supporting the D.C. Community
By: Social Good TeamSince Reservoir’s founding, our team has always prioritized supporting organizations and causes that advance meaningful changes within our communities. This year, to align with our organization’s broader focus on diversity, equity and inclusion (D&I), we’ve focused our efforts on helping… Read Full Post
Diversity and Inclusion at Reservoir: Learning and Growing Along the Way
By: Diversity and Inclusion TeamEighteen months into the creation and advancement of our formalized Diversity and Inclusion (D&I) policy and plan at Reservoir, our diversity, equity and inclusion efforts continue to evolve and grow as we work to make our company a more diverse, equitable and inclusive place of business and… Read Full Post
Brand and Reputation Research Expert Vaishali Udani Joins Reservoir Communications Group
By: Clare KrusingWashington, D.C. -- Vaishali Udani, a research specialist for leading corporate brands and companies, has joined Reservoir Communications Group as part of the firm’s research and insights team. With more than a decade of experience developing and leading opinion research on behalf of health care… Read Full Post
Reservoir Expands Biopharmaceutical & Media Expertise with Alka Bhatt, Samantha Leonardo
By: Clare KrusingWashington, D.C. – Alka Bhatt, Pharm D., and Samantha Leonardo have joined Reservoir Communications Group. Alka, who served in various strategic roles at Bristol Myers Squibb (BMS) joined the firm as a senior advisor, expanding Reservoir’s knowledge and insight into market access, policy and value… Read Full Post
The Reservoir Internship: Diving Deep On Substance, Always As “One Team”
By: Megan Hickey and Grace MontgomeryOne of the primary ways Reservoir distinguishes our internship program is through access to substantive work that informs interns’ understanding of the broader health care and strategic communications landscape. Reservoir interns are fully integrated into our client teams, giving them broad… Read Full Post
The Most Important Question in Health Care: What Do Patients Value?
By: Robert SchoolingIn our work, we often find ourselves asking the question: “What do patients value?” The answer may seem obvious – patients value products and services in health care that make them healthier. Of course, this is true, to a degree. It is like saying that homebuyers value houses that provide shelter… Read Full Post
Putting Patients at the Center of the Value Equation
By: Bryan DumontValue is the defining topic in health care, but do we really know what patients consider valuable? At the most basic level, value is a calculation that weighs benefits against costs. We all make these mental value calculations daily on dozens of topics (e.g., buying branded vs. off-brand paper… Read Full Post