Bryan Dumont is a leader in the field of reputation management and corporate branding. Bryan has helped the world’s leading companies apply research and measurement tools to develop and execute multi-stakeholder campaigns, initiatives and programs. He has pioneered methodologies to enhance the insights & analytics used by corporate affairs executives. He is a frequent speaker on the latest trends in corporate communications, strategic analytics and how reputation and corporate brands provide measurable impact on tangible business outcomes.
Bryan previously directed enterprise-wide reputation strategy and insights for Exelon Corporation, the largest publicly-traded utility and power generator. Bryan came to Exelon in a newly-created research and analytics function to inform enterprise-wide decisions with insights, marketplace intelligence and data-driven evidence. In this position, he developed one of the most robust insights & analytics functions of any Fortune 100 company. Before joining Exelon in 2017, he was a partner at the Brunswick Group in its London office where he helped clients convert research insights and strategy into corporate campaigns and programs. He led the corporate campaigns offer in London, serving as a “bridge” across multiple disciplines and specialisms across the firm to develop methodologies and approaches on how to create multi-stakeholder campaigns for companies.
Before moving to London, Bryan spent 16 years with APCO Worldwide where he was President for APCO Insight, based in Washington, DC and later Brussels. Bryan was the driving force in building the firm’s research division into a global opinion research and strategy consultancy. He is the main architect of APCO Insight’s industry-leading reputation and brand research methodologies. He previously served as a Congressional staff person, management consultant at PriceWaterhouseCoopers, and research director at the Roper Center.