Our team has been at the forefront of new approaches to embedding advocacy in every aspect of an organization. Advocacy—in the largest sense of the word—is at the center of everything we do. We help stakeholders become advocates for your business and your ideas, advance policy solutions, shape the environment for broader policy change, and create receptivity and understanding for new products and services.

We approach advocacy with decades of relationships and experience, but also with an eye toward the use of the latest technology to identify and engage allies in a sustained conversation.

We help organizations understand their DNA and build powerful brands that give fire and focus to the organization and differentiate them from their competitors.

The brand of an organization should reflect the true nature of its people, its value, and its aspirations. First and foremost it should inspire and motivate employees and provide the backdrop for the organization’s strategy.

Reservoir works with clients to help them find or rediscover the truth about their brand and brings data-driven insights about how your newly invigorated corporate brand can improve a variety of business outcomes.

Our process for building reputation helps our clients leap frog their competitors by connecting them in an authentic way with the needs and wants of their most important stakeholders.

Our research process helps you understand the nature of those needs and wants and our strategic process designs ways to engage with your audience that are meaningful and effective. We deliver on our strategy with focused execution and measurable results. We ensure that your reputation strategy strengthens your brand as well as your ability to successfully advocate.