Reservoir Communications Group

Great Advice Requires Depth of Knowledge

Let our experts help you confront your most important challenges.

Reservoir Communications Group serves our clients by bringing the best people and ideas to bear on their most significant challenges and opportunities, particularly in the areas of brand strategy, advocacy, and reputation.

We believe the key to success is treating each other and our clients with genuine respect and appreciation, and that each opportunity we are given is a chance to do something better than it has ever been done before.

Why Clients Choose Reservoir

We are in the business of helping clients tell their story—through their brand, the way they engage stakeholders, the alliances they build, the causes they advance, and the ideas senior leaders embrace.

Telling a story well means understanding how everything fits together and having the ability to weave disparate, complex elements into cohesive, compelling, and even beautiful narratives. We excel in building and driving these narratives across three interlinked areas that impact a business.

Brand Strategy

We help organizations build powerful brands that give fire and focus to the organization and differentiate them from their competitors. The brand of an organization should reflect the authentic nature of its people, its culture, value proposition, and aspirations. First and foremost, it should inspire and motivate employees and provide a strong platform for the organization’s strategy.

Reservoir works with clients to help them find or rediscover the truth about their brand and brings data-driven insights about how a newly invigorated corporate brand can improve a variety of business outcomes.

Advocacy

Our team has been at the forefront of new approaches to embedding advocacy in every aspect of an organization. Advocacy—in the largest sense of the word—is at the center of everything we do.

Our approach to advocacy is based on deep relationships and decades of experience, as well as an emphasis on the use of the latest technology to identify and engage allies in a sustained conversation.

We help stakeholders become advocates for a client’s business and ideas, advance policy solutions, shape the environment for broader policy change, and create receptivity and understanding for new products and services.

Reputation

Our process for building reputation helps our clients leapfrog their competitors by connecting them in an authentic way with the needs of their most important stakeholders.

Our proprietary research process helps clients understand the nature of those needs, and our strategic approach enables engagement with an audience in ways that are meaningful and effective. We deliver on our strategy with highly focused execution and measurable results. We ensure that a reputation strategy strengthens a brand as well as the ability to successfully advocate.

We believe that the power of uniting these three elements supports and builds strong, effective, and well-defined brands.

OUR APPROACH & SERVICES

We tackle our clients’ most pressing challenges with a tailored communications approach to achieve business and policy goals.

Establishing Strong Partnerships

We believe in the power of partnership to solve problems and change minds.

Driving A Narrative

We work to anticipate the broader debate and advance critical data and stakeholder perspectives that change conversations.

Communicating Product Value

We help clients elevate and reinforce the value of their organization and/or product brand and positioning among key audiences.

Navigating Complex Issues

Our team comes to the table with deep knowledge of the policy, political, regulatory and media environments that our clients must navigate.

EXPERTS IN HEALTH

We have deep experience across the health sector.

The health sector is in a constant state of transformation. We understand perspectives, policy and politics from a variety of viewpoints, and maintain strong alliances and relationships across the entire health care stakeholder continuum to help clients navigate appropriately. We leverage our experience to develop thoughtful messages and content that captures our clients’ unique and important role in health care, and tap into our own network to expand awareness and engagement beyond a client’s existing core constituents.

We work on meaningful, complex issues to help improve health.

We tackle the top public health and policy issues in daily discourse and counsel on some of the toughest challenges faced by clients in the health sector and relevant adjacencies. By helping our clients navigate in an increasingly complex media and stakeholder environment, we support efforts to underscore their value proposition, and advance their missions to improve health and wellbeing, as well as business, policy and corporate responsibility goals.

We sit at the intersection of health policy and strategic communications.

Effectively navigating the health policy landscape requires a strong understanding of policy context, debate dynamics and key stakeholders. We are unique in our ability to go deep on the policy substance and elevate the narrative to make clients’ needs and desired outcomes understandable to thought leaders and policymakers – while bringing our skill set and the most effective tools of strategic communications to bear in amplifying that narrative.

THE RESERVOIR POST

Feb 10

The Next Challenge for Healthcare Communications: One-Time Cell and Gene Therapies

The COVID-19 pandemic has demonstrated the dire consequences of what can happen when systems, policy and society do not keep pace with the new challenges, scientific advancements, and broader trends shaping the healthcare landscape.

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Feb 09

Laurie Labuda Joins Reservoir Communications Group’s Senior Team, Expands Firm’s Corporate Communications and Policy Expertise

Washington, D.C. – Laurie Labuda, a public affairs and communications leader with more than two decades of experience in policy and corporate communications, joined Reservoir Communications Group as a Managing Director, broadening the firm’s expertise in reputation management, cr

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Meet Our Team

Our people come to Reservoir Communications Group because they love this work. They enjoy working together to take on our clients’ biggest challenges and most important issues and they are passionate about making a difference. We make that easy by creating an environment that sparks creativity, shuns siloes, and encourages collaboration. We want people who are the best and the brightest, with a passion for their work, and a genuine belief in the power of focused collaboration to solve problems. If you fit that mold we’d love to hear from you. Take a look at our current job opportunities - we are interested in hearing from you if a specific role is not currently open.